Drake Is Responsible For 5% Of Toronto’s Tourism

Published On July 9, 2018 | By Kendal Malewicz | Entertainment News

Drake is the man!

From mentioning local landmarks in his songs, to hyping the Raptors, and nicknaming the city “The Six”, he’s Toronto’s most recognized celebrity. And according to a new report from Vice News, he’s responsible for about 5% of Toronto’s $8.8 BILLION annual tourism revenue.  That amounts to $440 million.

A branding expert says, quote, “He’s helped to rebrand the city.  He’s kind of made himself the same as Toronto.” A politician named Michael Thompson even used Drake to bring a $147 million tech conference to the city for the next three years. He says, quote, “When I mentioned this was home of Drake, the people just kind of went crazy . . . just the mere mention of his name . . .

“The native son is here, he’s got a great brand, we’re gonna kind of hitch ourselves on it a little bit and get pulled up along the way.”




Photo: You Tube

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