BRUCE WILLIS IS BACK FOR DIE HARD

By: Nick Sawicki

19/10/2020

Mornings

Turns out John McClane is pushing DieHard brand car batteries. In the two-minute ad, Willis returns to the McClane character and embarks on a dangerous mission to get a new battery for his dead car. He jumps through the glass of an Advance Auto Parts store — which is where the batteries can be purchased — and must wiggle his way through a vent and dodge many bullets in order to start his car again.

Of course, the clip included a few easter eggs from the franchise, including an appearance from McClane’s limousine driver, Argyle, and a scene in which McClane bashes an enemy over the head with his own brand of car battery. The advertisement ends with Argyle saying “Yippee ki yay,” to which McClane responds, “Hey, that’s my line!”

 

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